DISNEY EXPERIENCES TECHNOLOGY
REINVENTION MAP
Powered by: Marketing · Commerce · Workforce/SDLC · Finance · Cybersecurity · Supply Chain
Foundation
Establish data & platform foundations
Activation
Deploy AI in priority domains
Scale & Differentiation
Extend across the estate · sustain innovation
Marketing
Real-time personalization
Guest 360 profile unified in HELIX
One profile across web, app, parks
Foundation for +8–15% commerce yield
AI segmentation & personalization engine
Spend → outcome traceability
Closed-loop attribution across digital channels
Full 1:1 personalization across lifecycle
GenAI content factory · always-on optimization
1:1 across the entire guest lifecycle
Commerce
Dynamic pricing & offers
Continue integrating AI-driven Utilities into travel planning
Clean, governed data ready for agents
Foundation for agentic commerce execution
Agentic Operations and Bookings
Agents operating on governed commerce data
Agentic ops live in priority commerce flows
Full Agentic Offer Creation, Guest Segmentation and Offer Delivery
Conversational commerce at scale
AI-managed inventory · agentic checkout
Workforce/SDLC
AI-augmented delivery
AI-Assisted Coding & testing standards
DORA visibility from day one
Build / Buy / Borrow / Bot operating model
Agentic development workflows
AI on every dev workflow
DORA deploy freq ↑ · CFR ↓
Agents Deploy to Production
Agents on every task
Compliance auto-checked · zero-touch release gate
Finance
Intelligent forecasting
Establish directional financial metric and data governance
One source of truth, every BU
Audit-grade definitions · stewardship live
AI-enhanced forecasting for top revenue lines
Forecast accuracy uplift
+20–40% vs. baseline · auto Tier-1 reporting
Real-time P&L for all BUs
Always-on P&L across the estate
Autonomous IR for low-complexity events
Cybersecurity
Predictive defense + Mythos
Mythos / DXT integration
Identity correlation across the estate
Mythos bridged into DXT data fabric
AI anomaly detection
MTTD reduction via Mythos
Threat detection time ↓ · adaptive access live
Autonomous IR for low-complexity events
Zero-trust complete · autonomous IR
Predictive defense with Mythos at the core
Supply Chain
Demand-sensing & orchestration
Optimize Manual Workflows with Agents
Forecast signal across the network
Foundation for orchestrated supply
Supply & inventory orchestration with AI
End-to-end inventory + supplier sync
Resilient fulfillment across nodes
Agentic control tower & IBP
Autonomous control tower decisions
Integrated Business Planning at scale
FOUNDATION
Governance·Real-time streaming·Feature store·AI/ML orchestration·Data mesh·Quality & observability
Adoption
% domains publishing data products
Operational Insight
85% Strategic Decisions Moving Faster
Commerce
Growth potential in LLM experience
Workforce Velocity
True Measure of ROI
Security
Threat detection time down
AI Literacy
% leaders meeting competency